Anti cuts protesters. Getting angry at patronising politicians. Angry Greeks throwing petrol bombs. All very well and good in the face of corporate greed. But aren’t we missing something ? Aren’t we being hypnotised into seeing wealth simply as money ? We are. This is wrong. The air is free. We don’t have to pay for sunlight. Observations that may seem spurious or simplistic, but they are at the (cold) heart of the corporate con.
In light of this we have this new report produced by various organisations … the UK National Ecosystem Assessment (UK NEA).
The natural world, its biodiversity and its constituent ecosystems are critically important to our well-being and economic prosperity, but are consistently undervalued in conventional economic analyses and decision making.
A quote from the report.
The traditional view of economic growth is based on chasing GDP (gross domestic product), but in fact, as the UK NEA implies, we will all end up richer and happier if we begin to take into account the true value of nature.
A quote from the Positive News article that welcomed this report.
For some of them the natural world is something ‘out there’, whose existence they may value,
or not, but which apparently has little to do with their day-to-day lives. In fact, we humans are an integral part of the natural world, ultimately dependent on a functioning biosphere and its constituent ecosystems for our survival.
Ecosystem services are critically important to our well-being and economic prosperity, but are consistently undervalued in conventional economic analyses and decision making. Contemporary economic and participatory techniques allow us to take into account the monetary and non-monetary values of a wide range of ecosystem services. These techniques need to be adopted in everyday decision-making practice.
The report again.
Failure to include the valuation of non-market goods in decision making results in a less efficient resource allocation, with negative consequences for social well-being. Recognising the value of ecosystem services would allow the UK to move towards a more sustainable future, in which the benefits of ecosystem services are better realised and moreequitably distributed.
… the impact of loss of pollinators on either crop or wild plant productivity and diversity is unknown, though the total value of pollination services is estimated at £430 million per annum … [just one example of the monetary value of many parts of the ecosystem]
There is some new awareness here. There is a flaw in outmoded economic thinking that promotes “free markets” and “good business practice”. The banks and corporations are all run by humans like you and me (some Ikian Reptilian promoters may disagree) that fail to realise that they are part of the environment and nature. They may pursue exploitation of the environment to create profit but ultimately they just hurt themselves … what we do to the web we do to ourselves. “Free markets” and “good business practices” are either simply fraudulent or just plain badly done economics when it comes down to it. The freezing out of the term value gives the game away. When we know the price of everything and the value of nothing then our money really has become worthless.